Wednesday, October 4

Local marketing for small businesses

With around 6 billion mobile device

subscribers globally the growth of mobile marketing is inevitable. We already see it trending in the digital landscape with the rush of app developments, each one promising to be better than the last release, or trying to outdo the competition. The mobile digital marketing agency in Pakistan in developed nations is now saturated with a device-user ratio of 1:1 that it doesn’t take so much of a genius to figure out the potentials of this marketing channel.

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So what exactly is mobile marketing?

It is simply the process of how companies or businesses communicate with their markets with the use of a mobile device, smartphone or tablet. Given that this practice is relatively new and somehow unexplored, it is difficult at this time to gauge which mobile digital marketing agency in Lahore strategy works best. Businesses are drawn to it because of its two most apparent advantages: they can communicate to their target audience anytime and anywhere. Clients and prospects do not have to be confined to any time or space to receive messages. Marketing activities do not have to end just because a person has to go to a mall. In fact, one of the strategies called Location-Based digital marketing agency in Pakistan enables the delivery of messages through built in GPS chips in mobile devices. On the other hand, in no instance has a business been able to interact with a prospect or client on a more personal level. This engagement results in one-to-one marketing, a very personal interaction between the brand and the consumer.

While there are a number of mobile marketing

strategies that can be applied to any business, two of the more popular strategies are mobile digital marketing agencies in Pakistan and apps. Others are Short Message Service (SMS), Multimedia Media Service (MMS), Quick Response (QR) Code, Location-Based Marketing, among others.

Mobile websites are the expected

and natural resource for businesses to leverage their existing digital marketing agency in Lahore. It does make a lot of sense since these websites have already been up and running and just have to be configured for user-friendly resolution and navigation in mobile devices. While mobile phones in the early ’90s were slick and compact, the smart phones that have been flooding the digital marketing agency in Pakistan in the last three years have wider screens to meet the needs of users who are increasingly browsing mobile web content for local listings and search engine queries (similar to web browsing behaviour in front of a PC).

Meanwhile, mobile apps are a way for businesses

to directly engage their audience in an interactive manner and more personal level. Marketers develop apps to bring brands one-to-one with their target digital marketing agency in Pakistan. This strategy may not be advisable for all businesses, but recent market research indicates an increasing use of mobile apps for known smartphone brands such as iPhone, Android Samsung Galaxy, and Blackberry. Tablets such as Apple’s iPad, Amazon’s Kindle Fire and Google’s Nexus 7 from these same brands are also equipped with downloadable apps designed to enhance the shopping exper
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Creating a solid customer pool from locals

is the best thing for any small business. digital marketing agency in Lahore small businesses and getting them out there and noticed is easy when targeting a local market. Besides the local environment and the online environment also needs to be bombarded with marketing strategies for your business. By making connections in both the real world and the online world, you can get more prospective clients and customers. You need to mix traditional public relations, such as a digital marketing agency in Lahore with new people, talking to your loyal customers and giving out contacts with digital marketing techniques like websites, blogs and online reviews.

Approach the local chamber of commerce

Organisations like these are commonly found in most towns. They support any kind of business, especially the small businesses. There may be a fee for membership but think of it as an investment. It’s a place for you to start looking for future investors and it’s a good support group for new entrepreneurs who do not know what to do. These organisations often organise events where entrepreneurs mingle and make contacts; sometimes they set up big statewide events where business digital marketing agencies in Lahore can showcase their products and services. Getting people to talk about your business in the community can get it far, so create a positive buzz in the area and jumpstart your potential earnings.

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Get noticed on the Internet

Did you know that the people looking for local businesses online would most likely go to the shop and buy or avail its products and services? Having information about your business online makes it easier for prospective customers to find and even open up a bigger market. You can have a digital marketing agency in Pakistan made for you or you can use social networking sites such as Facebook and Twitter to spread news about your business. It also makes you closer to your customers since you can just update your status to inform them about a sale or a special promo that you are currently having.


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