For some time now, sports stadiums have aspired to become architectural icons, a tourist attraction and of special interest to cities. The architectural projects proposed for the stadiums of the future not only aim to generate iconic spaces with international projection, but also promote energy efficiency and environmental sustainability: the so-called “Green Concept ” , which in turn has a triple dimension: social , environmental and economic.
As far as the social sphere is concerned,
the projects seek to revitalize certain areas of the cities and facilitate the creation of new green spaces for citizens or mobility solutions. The project that Real Madrid will develop for the new Santiago Bernabeu foresees the construction of a logistics city under the stadium to reduce supplier traffic on the street. Environmentally and economically, the sports industry is increasingly committed to energy efficiency, renewable energy, recycling, water conservation, the use of safer chemicals and healthy eating.
The setting in which any epl중계 event takes place is an essential element in the configuration of the final product, which advises clubs to consider, within their priorities, a thorough restructuring of their facilities, most of them built in a very different reality. . At ethic de Bilbao, Athletic de Madrid, the Spanish Sports Club, have chosen to build new stadiums and others, such as Real Madrid, FC Barcelona or Real Succeeded, are facing comprehensive remodeling projects. One and the other to adapt them to the needs of the future.
Eduardo Gómez, CEO of the cob and Enrique Herrera, Corporate General Director of the scum
Starting in the 1980s, with the technological advances that have been achieved in the field of telecommunications, the sports industry began to experience a transcendental change that had a definitive impact on the business and management models of sports entities. Since then, in parallel to the process of modernization and professionalization of athletes, who overcome challenges unthinkable until a few years ago, an accelerated process of professionalization in sports management has taken place. This evolution has led to the generation of a complex ecosystem, which revolves around numerous stakeholders, economic agents and institutional and commercial interests, which set in motion a virtuous circle of value creation that materializes in very relevant figures: 3,500 million viewers follow the Olympic Games; more than 100 million people watched the last Super-Bowl final live; more than 7,600 million euros of gross added value, which a study by the consulting firm KPMG estimates that football contributes to the Spanish economy.
In the case of football, the center of this ecosystem is formed by the athletes,
the Clubs, the national and international Competitions, the supply companies, the sponsors, the cities and the organizing countries, which are the protagonists of that great industry that incorporates the soccer world. Faced with this reality, the need to manage sports clubs in general and football clubs in particular is better understood, in accordance with criteria of professionalism that correspond to the standards required in the business world. The professionalism of football clubs and the differences that exist with the management principles of a company, constituted the axis around which one of the talks held last April was developed, on the occasion of the presentation of the Master in Sports EUDE-csbm Business Management . In the presentation, some of the main mistakes made when managing a sports entity as if it were a company were highlighted. The main conclusions are presented in this article.