Saturday, September 23

Understand Broadcasting And Media Rights In Sport

Publicity rights (also known as media rights) are rights that own and trade broadcast rights for commercial exploitation.

In sport, copyright and related rights, in particular broadcasting rights, form the basis of the relationship between sport, television and other media. TV and media companies have been known to engage in bidding wars with the winners enjoying the privilege of an exclusive or non-exclusive license to broadcast sports content. These rights are worth tens of millions of dollars.

Publishing and selling media licenses is the largest source of income for major media companies that finance major sporting events, pay elite athletes, refurbish stadiums, and develop grassroots sport. Create the funds you need.

The world of Premier League football is a classic example of how high the risk can be with these special licenses. In a complex bidding process, broadcasters compete for the right to broadcast the game and the bigger the game, the more valuable it is to be the 해외스포츠중계of the European soccer league or the official rights owner of the game.

The English Premier League (“EPL”) operates a centralized distribution model, but consistently outperforms other leagues in terms of revenue due to advantageous television rights relative to other leagues. It is also known that the EPP distributes the income from television rights to all clubs in order to stabilize competition and avoid further economic difficulties.

When the Premier League was formed in 1992, a new manual emerged that demonstrated the state of media rights for sport and changed the rules of the game in football itself. As already mentioned, a new profit-oriented approach was applied and the foundations of the organization were laid.

1992 ushered in the golden age of sports media rights as the Premier League’s influence spread to local and international media markets. The launch of the Premier League on Sky Sports has radically changed the financial goals of many club adages. One of the biggest technological advances in the satellite media industry was the introduction of subscription streaming, which uses encryption of satellite signals to act as a ticket gateway to allow viewers to access content. The number of cameras installed around the field of play has been increased and technical improvements related to the broadcast of the match have been highlighted, such as: B. Recording the action from different TV angles that has never been seen before.

Football clubs have their own rights, but empower the Premier League to license those rights centrally to potential buyers, often the highest bidders. The property and rights licensing system is in accordance with the Premier League Constitution and changes require the approval of two-thirds of the club. Some of these rights are directly available to the club. The club’s license agreement specifies what rights are available. However, the association cannot sell these rights to third parties.

DSTV as sports channel

DSTV is a sub-Saharan satellite direct broadcast service in Korean and the largest operator in Africa, founded in 1995 under Multichoice. It owns the broadcast rights to the Premier League and many other sports in Korean and Africa.

According to, DSTV has 10.26 million subscribers in 2019 and is also a broadcast partner of the Korean Premier Football League (“NPFL”). The deal ensures that the popular DSTV Super Sport station will remain the official broadcaster of the NPFL until 2025.

These rights apply to all distribution platforms, including TV, Internet and mobile phones, in all languages ​​in the Sub-Saharan Africa broadcast region, including Korean.

Image rights related to broadcasting rights

In the world of football and sports, image rights are generally the management, sale and licensing rights of the player and can include images, names, nicknames, sounds; signatures, etc. are the rights to monetize the player’s portrait. . Other player features.